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李红敏, 孟庆跃, 姜小峰, 王书平. 在线卫生服务需求及支付意愿研究现状[J]. 中国公共卫生, 2019, 35(10): 1438-1441. DOI: 10.11847/zgggws1122062
引用本文: 李红敏, 孟庆跃, 姜小峰, 王书平. 在线卫生服务需求及支付意愿研究现状[J]. 中国公共卫生, 2019, 35(10): 1438-1441. DOI: 10.11847/zgggws1122062
Hong-min LI, Qing-yue MENG, Xiao-feng JIANG, . Demand and willingness to pay for online health care: a review[J]. Chinese Journal of Public Health, 2019, 35(10): 1438-1441. DOI: 10.11847/zgggws1122062
Citation: Hong-min LI, Qing-yue MENG, Xiao-feng JIANG, . Demand and willingness to pay for online health care: a review[J]. Chinese Journal of Public Health, 2019, 35(10): 1438-1441. DOI: 10.11847/zgggws1122062

在线卫生服务需求及支付意愿研究现状

Demand and willingness to pay for online health care: a review

  • 摘要: 互联网技术的迅速发展开始促进传统就医模式的转变,充分了解需求是在线卫生服务发展的重要前提。本文通过综述不同类型在线卫生服务的需求和支付意愿研究,为更好的发展在线卫生服务提供证据和参考。在线卫生服务有不同的表现形式,居民最常用的为在线健康信息查询、与医生在线沟通和在线问诊。相关研究以横断面调查为主,在线卫生服务的使用受到个人特征、健康需要等方面的影响。在线卫生服务的支付意愿研究集中在发达国家和地区,以条件价值法为主;研究总体数量少,在方法设计上也存在不足。为促进在线卫生服务更好地发展,需要加强对在线卫生服务支付意愿的测量及方法学方面的研究,在价格和筹资政策提供参考。

     

    Abstract: The development of internet technology has changed approaches for healthcare providing and improved the accessibility of health services. This study reviewed studies on the demand for eHealth and the willingness to pay for online health care for providing evidences for the development of eHealth. Online health information inquiry, communication with doctors, and diagnosis are among the most used online health care among the public and the utilization of the online health care is influenced by personal characteristics and health care demand. Most of the published studies on online health care were cross-sectional surveys; the studies on the willingness to pay for online health care were generally carried out in developed countries and regions and contingent valuation was a major method adopted in the studies. For the studies published, the sample size was generally small and there were imperfections in study design. More studies should be performed on measurement of willingness to pay for online health care and on research methodology.

     

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