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赵焱, 孙越, 潘沙沙, 孙静. 北京市社区卫生服务中心微信公众平台建设及运营现状[J]. 中国公共卫生, 2021, 37(1): 173-177. DOI: 10.11847/zgggws1123567
引用本文: 赵焱, 孙越, 潘沙沙, 孙静. 北京市社区卫生服务中心微信公众平台建设及运营现状[J]. 中国公共卫生, 2021, 37(1): 173-177. DOI: 10.11847/zgggws1123567
ZHAO Yan, SUN Yue, PAN Sha-sha, . Construction and operation of WeChat public platforms sponsored by community health service centers in Beijing[J]. Chinese Journal of Public Health, 2021, 37(1): 173-177. DOI: 10.11847/zgggws1123567
Citation: ZHAO Yan, SUN Yue, PAN Sha-sha, . Construction and operation of WeChat public platforms sponsored by community health service centers in Beijing[J]. Chinese Journal of Public Health, 2021, 37(1): 173-177. DOI: 10.11847/zgggws1123567

北京市社区卫生服务中心微信公众平台建设及运营现状

Construction and operation of WeChat public platforms sponsored by community health service centers in Beijing

  • 摘要:
      目的  了解北京市社区卫生服务中心微信公众平台建设及运营现状,为促进微信公众平台更好地发挥卫生服务功能提供参考依据。
      方法  于2019年1 — 3月利用“北京市社区卫生服务”官方网站收集北京市344家社区卫生服务中心基本情况,同时利用手机微信APP收集社区卫生服务中心微信平台开通时间、微信认证、更新时间、信息推送数量及影响力等情况并进行分析。
      结果  北京市开通微信平台的社区卫生服务中心数量由2014年的11家增长至2018年的231家,增长了20倍;截至2019年3月1日,北京市共239家(69.5 %)社区卫生服务中心开通了279个微信平台,其中236个(84.6 %)平台进行了微信认证,171个(61.3 %)平台更新时间 < 30 d,54个(19.4 %)平台近1年信息推送量 > 150篇;2019年1月1 — 31日北京市28个微信平台共推送信息756篇,其中健康科普类信息420篇(55.6 %),医院新闻194篇(25.7 %),信息公告65篇(8.6 %),党政建设43篇(5.7 %),其他信息34篇(4.5 %);北京市不同地区比较,城区、近郊区和远郊区社区卫生服务中心在平台开通、平台认证、信息更新、信息推送数量、阅读量和点赞量方面差异均有统计学意义(均P < 0.05)。
      结论  北京市社区卫生服务中心微信平台建设良好,发展迅速,但仍存在地区发展不均衡、后期维护缺乏、影响力不足等问题,有待进一步改善。

     

    Abstract:
      Objective  To examine the construction and operation of the WeChat public platforms sponsored by community health service centers (CHSCs) in Beijing and to provide evidences for promoting the application of WeChat public platform in health care services.
      Methods  We collected general information about 344 CHSCs in Beijing via the official website of Beijing Community Health Service from January to March 2019; opening time, certification, updating duration, number and influence of distributed materials of the WeChat public platforms sponsored by the CHSCs were collected simultaneously through mobile WeChat application (APP) for subsequent analyses.
      Results  The number of CHSCs with their WeChat platforms increased by 20 times from 11 in 2014 to 231 in 2018. In March 2019, there were 239 (69.5%) CHSCs establishing 279 WeChat public platforms. Of all the established WeChat public platforms, 236 (84.6%) were certificated by WeChat; 171 (61.3%) had the updating duration of less than 30 days; 54 (19.4%) distributed more than 150 informative materials per year. From January 1st through 31st, 2018, totally 756 informative materials were distributed by 28 of the WeChat public platforms; among the distributed materials, 420 (55.6%) were about popular health knowledge; 194 (25.7%) were about hospital operation and management; 65 (8.6%) were notices and announcements; 43 (5.7%) were about construction of administrative agencies; and 34 (4.5%) were other information. There were significant disparities in opening time, certification, updating duration, number of materials distributed, web pages viewed, and number of thumbs-up among the WeChat platforms sponsored by the CHSCs in different regions (urban, suburban and outer suburban) of Beijing (P < 0.05 for all).
      Conclusion  The construction of WeChat public platforms sponsored by community health service centers is good and rapid in Beijing municipality but there are still some aspects (including regional disparity in the construction, lack of post-maintenance, and insufficient attention to the platforms among the public) need to be improved.

     

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