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孙昕霙, 郭岩, 孙静. 北京城乡铁强化酱油健康教育干预效果评价[J]. 中国公共卫生, 2007, 23(10): 1177-1179. DOI: 10.11847/zgggws2007-23-10-14
引用本文: 孙昕霙, 郭岩, 孙静. 北京城乡铁强化酱油健康教育干预效果评价[J]. 中国公共卫生, 2007, 23(10): 1177-1179. DOI: 10.11847/zgggws2007-23-10-14
SUN Xin-ying, GUO Yan, SUN Jing. Effectiveness of health education intervention on iron-fortified soy sauce in urban and rural areas in Beijing[J]. Chinese Journal of Public Health, 2007, 23(10): 1177-1179. DOI: 10.11847/zgggws2007-23-10-14
Citation: SUN Xin-ying, GUO Yan, SUN Jing. Effectiveness of health education intervention on iron-fortified soy sauce in urban and rural areas in Beijing[J]. Chinese Journal of Public Health, 2007, 23(10): 1177-1179. DOI: 10.11847/zgggws2007-23-10-14

北京城乡铁强化酱油健康教育干预效果评价

Effectiveness of health education intervention on iron-fortified soy sauce in urban and rural areas in Beijing

  • 摘要: 目的 探讨铁强化酱油(铁酱油)健康教育的方法,并评价其可行性和有效性。方法 采用以社区为基础的类实验方案设计,城乡干预组、对照组均约200人。在干预组所在社区通过人际传播进行铁酱油健康教育,如健康讲座、发放宣传材料、发放的酱油赠品。结果 健康教育的作用主要体现在减少对铁酱油的担心(克服购买的障碍)和增强行为意向上,净提高率达到5%~25%,有效地促进了人们的购买行为,城乡干预组的新增购买者比对照组增加了近15%和25%。90%以上的参与者表示喜欢各种教育活动。结论 通过人际传播在北京城乡开展铁酱油健康教育是可行的、有效的,可以推广到类似地区。

     

    Abstract: Objective To explore health education on iron-fortified soy sauce(FeSS)and test the feasibility and effectiveness.Methods Acommunity-based inter ventiontrial was coducted among four groups of people,experimental group and control group in rural areas,and those in urban areas,respectively.There were about 200 persons in each group.Health education on FeSS through interperso nal communication was implemented in experimental communities by lecture,IEC materials,free FeSS gifts.Results The effectiveness of health education was obvious in the aspects of diminishing worries about FeSS(over-coming barriers)and enhancing intention,and the net effect of increasing rates were 5%~25%.As for behavior,new buyers in rural and urban intervention groups increased by nearly 15% and 25% more than those in control groups.More than 90% of participants enjoyed the education activ ities.Conclusion Health education of FeSS through interpersonal communication is feasible and effective in rural and urban areas in Beijing.The strategy of health education may be extended to other similar areas.

     

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