Analysis on willingness of selecting doctors and its influencing factors among community residents in Shenzhen

  Objective   To analyze the willingness of selecting doctors, outpatients trend and influencing factors.

  Methods   Household health survey was conducted in 26 communtites, including 968 residents by randomized sampling.EPIDATA 211 was used to input the data and SAS was adopted to analyze it.

  Results   (1) When residents suffered from light illness, they usually chose self2treatment(31.102%), community health service center(20.70%)and local hospitals(16.73%).(2) The reason of selecting community health service was convenience(79.56%); kind service attitude of medical staff (36.76%); reasonable price(18.38%)and health counsel available(16.44%).(3)The health care demand ranked as follows: health guide, disease prevention, timely physical examination and 24-hour answer.

  Conclusion   Community health service should offer service items oriented by health demand, deliver more conveient care and gain the acceptance of local community residents.