Survey of consumer’s knowledge, attitude and practice towards nutrition labeling in Harbin

ObjectiveTo investigate the status of consumers'knowledge, attitude and practice(KAP) tow ards nutrition labeling in Harbin of Heilongjiang province and to analyze the problems associated with food nutrition label concerned by consumers.MethodsA survey was carried out among the community residents in Harbin with a questionnaire associated with knowledge about nutrition labeling.The results were analyzed with EXCELL and SAS software.ResultsAmong 189 consumers, 30% considered the information of food nutrition as the first inportant factor to make a choice 39.2% knew nutrition labeling and 90% of consumers did not know the issuing and implementation of Food Nutrition Labeling Regulation.71.7% believed the authenticity of the nutrition label and 56.8% were satisfied with nutrition labeling.ConclusionThe knowledge rate of food nutrition labeling is not high, thus nutrition education should be fortified among consumers.