Capacity building for media monitoring in provincial and municipal centers for disease control and prevention in China
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摘要: 目的 了解中国疾控机构媒体监测工作现状及能力建设需求,探讨提升中国疾控领域媒体监测能力的方法,为制定相关政策提供决策依据。方法 2014年4-6月,利用网上问卷填写平台对全国省、市级共424家疾控中心的媒体监测部门进行电子调查问卷数据的填报、收集和统计分析,辅以Excel软件对部分结果进行统计分析。结果 270家参与调查的疾控中心中,148家(54.81%)已经开展媒体监测工作,仅39家(26.35%)有5年以上工作经验;24.32%的单位配有专职媒体监测人员,87.16%的单位无专业平台、通过手工检索开展媒体监测工作,仅39家(26.35%)有媒体信息的分析能力;未开展媒体监测工作的单位的原因主要有人手不够(77.05%)、缺乏资金支持(73.77%)和缺乏相关知识(62.30%)。结论 中国疾控中心媒体监测整体能力仍处于较低水平,东部省市较好,中部次之,西部地区较差。Abstract: Objective To examine current situation and requirement for internet media monitoring capacity among centers for disease control and prevention(CDCs)in China and to provide evidences for improving media monitoring capacity of the CDCs.Methods An online questionnaire survey was conducted among 424 CDCs at provincial or municipal level via smart phone or internet during April to June,2014.Microsoft Excel and an online data analysis module were adopted in data process and analysis.Results Of the 270 CDCs(63.68% of the 424)with eligible response,148(54.81%)had carried out online media monitoring.Among the CDCs reporting implementation of the monitoring,only 39(26.35%)had been conducted online media monitoring for more than 5 years;36(24.32%)employed full-time staff for the work;129(87.16%)used manual searching for media monitoring due to without special media monitoring platform;and 39 possessed the ability to analyze the information collected through media monitoring.The reasons for not conducting online media monitoring reported by the CDCs were deficits in human resource(77.05%),funding(73.77%),and related knowledge(62.30%)for online media monitoring.Conclusion The overall capacity for online media monitoring among CDCs at provincial or municipal level in China is still at a low level,with relative better conditions for the CDCs in eastern regions and poor status for the CDCs in western regions in China.
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