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秘玉清, 焦敏, 王镇德, 廖凯举, 王超男, 李冰, 许真. 中国突发公共卫生事件网络舆情应对现状及策略分析[J]. 中国公共卫生, 2022, 38(12): 1600-1606. DOI: 10.11847/zgggws1138468
引用本文: 秘玉清, 焦敏, 王镇德, 廖凯举, 王超男, 李冰, 许真. 中国突发公共卫生事件网络舆情应对现状及策略分析[J]. 中国公共卫生, 2022, 38(12): 1600-1606. DOI: 10.11847/zgggws1138468
MI Yu-qing, JIAO Min, WANG Zhen-de, . Internet sentiment to public health emergencies: current situation and response strategies in China[J]. Chinese Journal of Public Health, 2022, 38(12): 1600-1606. DOI: 10.11847/zgggws1138468
Citation: MI Yu-qing, JIAO Min, WANG Zhen-de, . Internet sentiment to public health emergencies: current situation and response strategies in China[J]. Chinese Journal of Public Health, 2022, 38(12): 1600-1606. DOI: 10.11847/zgggws1138468

中国突发公共卫生事件网络舆情应对现状及策略分析

Internet sentiment to public health emergencies: current situation and response strategies in China

  • 摘要:
      目的  了解中国突发公共卫生事件网络舆情应对现状,总结归纳突发公共卫生事件网络舆情应对策略,为相关部门有效应对突发公共卫生事件网络舆情提供参考依据。
      方法  采用复合检索式在中国知网(CNKI)数据库、万方数据库和PubMed数据库检索自建库至2021年10月30日发表的中国突发公共卫生事件网络舆情相关中英文文献,采用内容分析法和共词聚类法梳理突发公共卫生事件网络舆情特征以及应对中的问题和应对策略,采用重要程度序位计算法计算应对中的问题严重程度和应对策略重要程度并进行排序。
      结果  纳入的116篇中英文文献通过内容分析法提取出突发公共卫生事件网络舆情特征29条,将突发公共卫生事件网络舆情特征归为本体特征、主体特征、内容特征、发展特征、传播特征、社会特征、空间特征和时间特征八大类别。从预防、准备、响应和恢复4个阶段梳理了突发公共卫生事件网络舆情应对中存在的25个问题和26条应对策略;根据重要程度排序,每一阶段的问题严重程度和应对策略重要程度基本一致,其中预防、准备、响应、恢复4个阶段最严重的问题和应对策略分别为“信息噪声多,缺乏系列主题宣传”和“建立全媒体传播体系,积极开展正面宣传”、“法律法规不完备,缺乏理论指导”和“构建突发公共卫生事件网络舆情应对体系”、“缺乏主动性,处置措施滞后,谣言泛滥”和“积极抢占舆论先机,消除谣言”、“事后评估和追责制度不完善”和“建立舆情应急评估和追责制”,其严重程度和重要程度分别为0.0305和0.0257、0.0982和0.1016、0.1263和0.1062、0.0355和0.0360。
      结论  突发公共卫生事件网络舆情应对需融入到突发公共卫生事件应对的全过程中,从预防、准备、响应和恢复4个阶段实施应对策略,促进突发公共卫生网络舆情有效应对,从而化解社会矛盾,满足公众需求。

     

    Abstract:
      Objective  To examine current situation of internet sentiment on public health emergencies and strategies for coping with the situation in China to provide evidence for administrative agencies′ effective response to the public sentiment.
      Methods  Published studies relevant to internet sentiment on public health emergency published in Chinese or English up to October 30th, 2021 were retrieved through comprehensively searching Chinese National Knowledge Infrastructure (CNKI), Wanfang Database and PubMed. Content analysis, co-word clustering and significance assessing were used to sort out and categorize the characteristics of internet sentiment on public health emergencies and strategies and problems in administrative agencies′ response to the sentiment. Ordinal ranking was adopted to evaluate the importance and severity of the strategies and problems in the agencies′ responses.
      Results   Based on content analysis on 116 literatures included into the study, 29 features were identified in terms of public health emergency-related internet sentiment′s ontology, subject, content, development, communication, society, space and time. Also according to the analysis, 25 problems and 26 strategies in the responses to the internet sentiments were revealed at four stages of prevention, preparation, response and recovery in dealing with a public health emergency. The ordinal ranking for the importance/severity of the 25 problems and 26 response strategies were basically consistent in the 4 stages of public health emergency management; the top serious problems in each stage were delayed management and prevalence of rumors due to the lack of initiative in response stage, without theoretical guidance owing to imperfect laws and regulations in preparation stage, lacking post-event evaluation and accountability as a result of imperfect systemic infrastructure in recovery stage, and too much information noise due to the absence of serial theme propaganda in prevention stage, with the severity/importance index score of 0.1263, 0.0982, 0.0355, and 0.0305; the top important strategies in each stage included dispelling rumors actively in mass media in response state, establishing a mechanism to deal with the internet sentiment in preparation stage, establishing regulations for rapid evaluation and accountability about the internet sentiment in recovery stage, and constructing a media-wide communication system for carrying out positive publicity actively in preparation stage, with the severity/importance index score of 0.1062, 0.1016, 0.0360, and 0.0257, respectively.
      Conclusion   The response to public health emergency-related internet sentiment should be integrated into the whole process responding to public health emergencies and should be addressed in each of the four stages: prevention, preparation, response and recovery. Such considerations should be aligned with risk communication strategies for public health emergency response, for better resolving of social contradictions and satisfying of public needs.

     

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