Abstract: Objective To examine subjective quality of life(QOL)and its influential factors among elder farmers losing their land due to the process of urbanization and to provide a scientific basis for improving QOL among the landless elders.Methods With stratified sampling and quota sampling,1 300 elder farmers losing their land due to urbanization were selected from Ji'an municipality of Jiangxi province and surveyed on subjective QOL and its influencing factors with a self-designed questionnaire.Results Among the landless elders,the average score for overall subjective QOL was 4.610±1.172,with the domain scores of 4.196±0.621 for life adaptation,3.559±1.185 for leisure and entertainment,4.057±1.15 for living environment,3.930±0.787 for life insurance,4.180±0.847 for housing,4.010±1.145 for physical and mental health,5.300±1.094 for living facilities,4.673±0.611 for life idea,and 4.610±1.172 for neighborhood relation,respectively.Multiple linear regression analyses showed that the duration since losing the land,whether having government commitment for housing,monthly income,whether living together with their children,life adaptation,living environment,social security,housing condition,physical and mental health,and life idea were influential factors of subjective QOL(all P<0.05).Conclusion Subjective QOL is at a low level and influenced by complex factors among rural elders losing land due to urbanization and special concern should be paid to the situation to improve QOL of the landless elders.